I am on the cell phone network Rogers. I have always been on this network and my whole family is on this network. We also have rogers home phone. We like this network and are loyal to it because we never loose service when we are talking on our cell phones. Also, we always have a good service connection. Also, the speed of the phones are good. For my clothes, I usually buy things from American Eagle, Hollister and Garage. I buy from these stores because of the quality and style of the clothes. I like the styles that these stores have. As well, the clothes usually last me for a long time, the only reason I will stop wearing them is because they do not fit anymore. Also, for toothpaste, I always get Crest. I like the taste of it, and I know it does what it says it does. If it says it will whiten my teeth, it does.
There are other things however, that I do not care about the brand. One example would be paper towels. I don't care about what brand it is because I will be using it to wipe up messes and then throwing it out. Another example would be socks. I personally do not care if my socks are branded because they are going on my feet and in my shoes. A third example would be for tooth brushes, I am cleaning my teeth with it, I do not care if it is branded or not.
After all the talk and thinking about brand loyalty in class, my opinions and loyalty has not changed. I still like the things and brands I like. I do shop sometimes by brands, and I like it that way. Just because we talk about being loyal to a specific brand does not mean I am not going to be loyal to anything.
February 19, 2009
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